2010 KIDLAT AWARDS COMPETITION RULES

Entry Eligibility:

  1. The competition is open to both 4As and non-4As member agencies.
  2. For single entries , each agency may submit as many pieces of its best work per medium. For campaign entries, each agency may submit as many of its best campaigns per medium for the year.
  3. Single entries must have been first aired or published within the competition year at least once. Airing dates are from January 1, 2009 to Dec 31, 2009.Film entries must have been aired at least once (1) on cable, television networks and shown inside commercial cinemas.
  4. Press entries must have been published at least once (1) in newspapers and/or magazines.
  5. Radio entries must have been aired at least once (1) on radio networks.
  6. Outdoor:
    • Standard entries must have been displayed in a public venue within the competition year. Standard outdoor entries must be designed for standardized/existing outdoor advertising sites, ex. billboards, bus shelters, transit advertising, Pearl & Deans, etc. However, this can include sites which have been modified or adapted in a minor way.
    • Free format entries must have been displayed in a public venue within the competition year. Free Format Outdoor category is for advertising which has been not been specifically designed for an existing fixed outdoor advertising space. This includes free-standing posters, ambient advertising, and POPs.
    • Single Medium Campaign entries, defined as 3 or more materials of the same medium, must have been aired or published within the competition year.
  7. Interactive
    • Sites must have been put up on the internet within the competition year. Each website or micro site constitutes one entry.
    • Online advertising includes banner and rich media advertising that have been put up on the internet within the competition year.
    • Viral includes all digital media that can be downloaded, forwarded, and/or linked to.  This includes advertising and applications for mobile phones and PDAs, viral advertising, viral video, email and EDMs, and downloadable or online branded utility (interactive applications, tools, games, screensavers, widgets etc.).
  8. What The!? is a new category for new and innovative forms of marketing communication. By nature, these marketing activities do not fit conveniently into any of the previous categories. The What The!? category may include stunts, events, activation, flash mobs, exhibits, and so on, as long as these activities are a form of marketing communication for a specific and defined brand. Entries must have been executed in a public venue within the competition year.
  9. Design entries must have been come out at least once during the competition period. Entries here can include:
    • Design: graphic design includes environmental design, t-shirt graphics, and cd covers.
    • Packaging
    • Corporate and Brand Identity: logos, seals, and icons
  10. Direct is a category in which entries will be judged specifically on creative use of direct media, which includes flat and dimensional mailed items, direct response print (including inserts), direct response TV and infomercials, and direct radio. There are 3 sub categories:
    • Direct response Broadcast: TV, Radio & Infomercial, etc.
    • Direct response Print or standard Outdoor, including inserts and posters
    • Direct response Dimensional , 3d, pop ups, etc.
  11. Creative Media: Each entry in this category will be judged specifically on  innovative use of the medium in which context the material aired. This includes creative uses of ATL media, outdoor and ambient media, and best use of sponsorship.
  12. Kidlat Ad of the Decade: Any non-DIWA Film, Press and Radio ad which aired between January 1, 2000 to December 31, 2009.
  13. Integrated Multimedia Campaign – Must be composed of at least three materials in at least two distinct media (among the previously noted single-entry categories). Every individual material included in the campaign must have aired or been published during the competition year.
  14. All entries must have been made within the context of a paying contract with client. Only self-promotion ads (i.e. ads promoting the entrant-agency) are excluded from this eligibility requirement. Should an ad be questioned on this point, the entrant-agency must present a document ascertaining payment of the ad, its media placement, and a signed production cost estimate.
  15. Public service advertisements should be entered separately in the DIWA Awards, the public service category of this competition.
  16. Materials done for the Creative Guild are ineligible.
  17. All entries must originate from the local agency for any local and/or international client. The Guild may request for proof that the client has a paying contract with agency, or a certificate from the client confirming the status of the ad, in case payment is not involved (barter, pro bono, etc).
  18. For entries which are part of or adaptations of an international campaign, a letter from the Creative Director identifying the foreign components of the ad must be submitted together with sample material from the original campaign
  19. Entries in Filipino or Philippine dialects should have accompanying English translations which may be submitted in a separate sheet of paper, or as subtitles in television entries
  20. Entries which, up until the day of judging, have violated any of the ASC’s regulatory codes of practice, have been issued a Cease and Desist Order (CDO) or are under appeal for a CDO are not eligible
  21. AN AD MAY BE ENTERED IN MORE THAN ONE CATEGORY.

THE GUILD SCREENING COMMITTEE RESERVES THE RIGHT TO RECLASSIFY AN AD TO A DIFFERENT CATEGORY. THE ENTRANT AGENCY SHALL BE DULY NOTIFIED BEFORE JUDGING. THE JUDGES, AS A GROUP,  WILL ALSO BE GIVEN THE LIBERTY TO RECLASSIFY AN AD DURING THE JUDGING PROCESS.

Competition Fees and Submission Requirements

  1. Competition fee is Three Thousand Pesos (P 3,000  –  4As members) and Four Thousand Pesos (P4,000 —  non-4As members) per entry for single entries, Five Thousand Pesos (P5,000  — 4As members) and Six Thousand Pesos (P6,000 —  non-4As members) per entry for single campaign and Integrated Multi-media campaign entries, payable upon submission of entry form.
  2. Deadline for submission of entries is on January 29, 2010 at 6:00 PM. Any entries sent beyond the deadline will be disqualified. Any entries with incomplete materials (i.e. payment, entry form, entry materials, tear sheets, etc.) will not be judged.
  3. Technical Requirements

    4. Film. Single and campaign film entries must be submitted as aired, including end tags (legal copy, DTI permit no., promo period, etc.) in MPEG2 format. Each entry should have its own MPEG2 file. Please include English subtitles for materials in Filipino. Broadcast material clearance/Proof of Airing documents must be submitted with the entries. Entries entered as a series must be co-dependent on each other and have aired in sequence as one spot.

    Press. Single and campaign print entries must be submitted as published, including legal copy (i.e. dealer lists, promo mechanics, etc.). Tear sheets must be submitted with all entries.

    All press entries should be submitted UNMOUNTED and UNROLLED.
    Press entry sizes should be the same as that of the tear sheets.

    Entrant agencies shall be required to submit a digital file of each press entry, with a maximum size set at A3, 300 dpi, RGB.

    Radio. Single and campaign radio entries must be submitted as aired, including legal copy (DTI permit no., promo period, etc.) on compact disc as mp3 format. Each entry should only have ONE track. For entries in Filipino, please include an English translation in Word document in the CD.

    Outdoor. Standard and Free-format All single entry and campaign outdoor entries should be submitted UNMOUNTED and UNROLLED. Maximum size of entry is 18” x 24”. Actual outdoor entries will accepted as long as they can be easily transported.

    All entries must be accompanied by: Proof of posting (photo of material in actual venue) to be printed in A3 size paper, unmounted.

    In the event that a material will be questioned during the screening or judging process, the agency may be asked to provide a Certificate of Placement (issued by Client) for outdoor placements made through non-OAAP accredited suppliers, or a Certificate of Posting from the media company if the placements were made through them.

    Interactive

    1. Sites. The CD entry should include the complete website or microsite in Flash format. A website and a microsite that is part of the same website can be entered separately as long as that microsite has a separate URL that is accessible independently of the main website URL.
    2. Entrants must submit detailed information when the site was first put up, along with an accompanying certification by the client for the respective entry. For the sake of clarity, it is highly recommended that a presentation video (lasting no longer than 5 minutes) be included with each entry, showcasing the navigation and interaction within the site.
    3. Online advertising All entries must show the ad in the context of a webpage as it was originally displayed. Entrants need to give detailed information when the online advertising first appeared, along with an accompanying certification by the client for the respective entry.
    4. Viral includes all digital media that can be downloaded, forwarded, or linked to. Entrants need to give detailed information when the viral advertising was first made available, along with an accompanying certification by the client for the respective entry. The CD entry should include the complete, fully-navigable entry in Flash format. Emails and EDMs must be presented as the original email including the “subject” and “from” fields. This may be submitted by supplying a URL leading to a display page with the original email to view. Viral videos must be presented so the judges can see how an individual was led to the video (ex. posted within a website, emailed virally, etc.). All entries must show the video in the context in which it was originally displayed.

      5. Design. All entries will be submitted UNMOUNTED, and UNROLLED. Maximum size of entries is 18” x 24”.

      Direct. For all entries, you must supply a presentation board in both digital and hard copy formats (UNMOUNTED and UNROLLED). The maximum size of the presentation board is 18” x 24. This presentation board will be a summary of your entry and MUST be contained on one page. This presentation should contain key visuals and a simple, clear summary in English of the written part of your entry. There must be no more than 100 words in total on this presentation board. Please do not include the name of the entrant-agency or refer to any contributing creative companies on this presentation board.

      The digital file should be a Jpeg, 300 dpi, RGB with the longest side measuring approximately 420mm.

    SUPPORTING MATERIALS FOR DIRECT ENTRIES

    In addition, you should supply relevant support material, depending on the type of entry you are submitting.
    • For Mailing entries, please supply 1 or 2 copies of the actual mailing piece.
    • For DR print, please supply please supply 1 proof or copy of the newspaper, magazine or insert as appropriate.
    • For DR TV and Infomercial entries, please supply one MPEG of the spot. In the event that an entry is longer than 5 minutes, a shorter edit should be included that is within the 5 minute mark.
    • For other forms of alternative media, please supply one copy of the actual sample, or documenting video or photographs as appropriate.
    • For digital or interactive entries, please supply a url, or a CD containing the complete file in case the site is no longer active.

    You may also supply limited additional supporting material if appropriate.
    Please make sure that any material provided can be easily understood and shown to the jury. Entries which are not in English should be translated or accompanied by a full translation. It will be in your own interests to explain or translate any specific word play or local social, cultural or political references and nuances.

    What The!? – given the nature of this category, the agency is free to document and present the marketing communications activity in the clearest, most comprehensible way the agency deems fit. It is highly recommended that a brief write-up or concise presentation video (lasting no longer than 5 minutes) be included with each entry, detailing the execution and mechanics involved.

    Integrated Multimedia Campaign – Each individual material that comprises the multimedia campaign must be submitted along with the technical requirements that are apt to that material’s medium (for instance, if television materials are a part of a multimedia campaign entry, each TV material must be submitted as aired, with the relevant legalities and broadcast material clearances as noted previously in the segment “technical requirements for TV entries”). It is highly recommended that a concise presentation video (lasting no longer than 5 minutes) be included with each Integrated Multimedia Campaign entry, detailing the execution and mechanics involved.

    D. KIDLAT AD OF THE DECADE
    This competition honors the best of the noughties in TV, Print and Radio.

    1. All Ad of the Year top winners and Kidlat Awards gold winners from 2000 to 2009 in the TV, Print and Radio categories are automatically entered. They will not be charged entry fees but the entrants will be asked to resubmit the entries. Campaign entries and public service ads are not eligible.

    2. Other ads may vie for the honor upon payment of the P3000 entry fee for 4As members and P4000 for non-4As members.

    3. All entries must have aired between January 1, 2000 and December 31, 2009.

    4.  The eligibility rule on regulatory board clearances and the technical requirement on entries in the regular Kidlat Awards apply here as well.

    5. Judging and awarding of prizes are also based on the regular Kidlat Award judging process.

    E. Pre-screening for Single and Campaign Entries
    1. Before judging, all entries will be pre-screened by a committee composed of at least three Board Members.

    2. The Pre-screening Committee reserves the right to move an entry to an appropriate category. The jury can also reclassify an ad to another category during the judging process.

    3. The Creative Guild reserves the right to qualify or disqualify an entry.
    The entrant-agency shall be duly notified by the Guild Secretariat of any reclassification/disqualification before judging.

    F. Metals

    A total of only three metals shall be given in each category. The judges can give out 1 Bronze, 1 Silver, and 1 Gold; or 3 Bronzes only; or 2 Silvers and a Gold; etc. The judges can also opt to give less than 3 as they deem fit.

    In the case of the Kidlat Ad of the Decade, there will also be a maximum of 3 metals in each sub category but only Film, Press, and Radio Gold winner.

    In the case of the Technical Awards, only 1 metal (Gold) shall be given to each category (i.e. 1 in Best in Art Direction – FILM, 1 in Best in Copy – RADIO, 1 in Best in Direction, 1 in Best in Sound Design, so on and so forth). The metal shall be given only to entries which the judges see fit to win a gold. There will be no Silver and Bronze metal winners.

    G. THE 2009 KIDLAT DIWA COMPETITION RULES
    (A joint project of the Creative Guild and the Ayala Foundation)

    The Categories and Sub Categories

    1. Television
    2. Press
    3. Radio
    4. Outdoor
    5. Interactive
    7. Single Medium Campaign
    a.  Film
    b.  Press
    c.  Radio
    8. Integrated Multi-Media Campaign

    2. Diwa Awards are defined as any piece of advertising advocating or addressing any of the following:

    a. civic/social education (social and civil services bettering the community)
    b. environmental issues
    c. healthy/hygiene (communicable diseases, childhood diseases, substance abuse, personal hygiene, etc.)
    d. interpersonal/inter group relations (human relations, minority issues, religious values)
    e. personal development (development of the individual, either remedial, education or professional)
    f. personal safety (in the home or office, on the road, etc.)
    g. philanthropic appeals (solicitations for financial support or personal involvements)
    h. promotion of peace and human rights (non-partisan political issues, international relations)
    i. nationalism and patriotism (love of country, respect for Filipino values)

    Notwithstanding this definition, no distinction will be observed in the judging as all entries will be considered public services ads in general.

    3. Any entry which does not fall under any of these categories but are deemed to be public service in nature by the entrant may be qualified as deemed by the Competition Screening Committee of the Creative Guild’s Board of Directors.

    Eligibility:
    1. The competition is open only to 4A’s accredited member agencies.

    2. Competition fee is Three Thousand Pesos (P 3,000 — 4As members ) and Four Thousand pesos (P4,000 — non 4As members) per single entry, and Four Thousand Pesos (P4,000 — 4As members ) and Six Thousand pesos (P6,000 — non 4As members) for the Integrated Multi-Media Camppaign entries.

    Each agency may submit as many entries as it sees fit.

    3. All film entries must have been first aired on television networks or shown in public cinemas, radio commercials first aired on radio networks and print entries first published in newspapers and/or magazine within the competition year. This rule applies to the other categories as well.

    4. Entries submitted in previous years for this same competition are not eligible.

    5. Entries made without a normal paying contract (e.g. pro-bono) with the client are eligible.

    6. Ads created for Ayala-affiliated companies are allowed but judges from the Ayala Foundation will abstain from voting for them.

    7. All entries must have been conceived in the Philippines. Adaptations of foreign campaigns will not be eligible.

    8. Once a material competes in the Diwa awards, it cannot join in any regular Kidlat Awards categories. The Screening Committee however, reserves the right to reclassify an entry into the regular Kidlat Awards competition should it find said entry more appropriate for the said competition. Conversely, an entry in the regular competition may be reclassified by the Screening Committee into the Diwa Awards competition. In these cases, the agency-entrants will be notified of the reclassification before the judging.

    9. All other eligibility rules of the Kidlat Awards competition apply.

    10. ENTRIES IN THE DIWA AWARDS CAN ALSO BE ENTERED IN THE TECHNICAL AWARDS CATEGORY, BUT NOT IN THE KIDLAT AD OF THE DECADE.

    Contest Procedure:*

    1. The same judging rules and procedures instituted in the regular Kidlat Awards competition will be followed.

    2. The judging panel for the Diwa Awards competition will be the same as that of the regular Kidlat Awards. Aside from these, the Ayala Foundation will elect not more than 3 judges as its representatives to the panel.

    3. There can only be 3 winners (Gold, Silver and Bronze) per category. The gold winners in the Film, Press, Radio, and Integrated Multi-Media Campaign categories will cash prizes which will be given to the advertiser.

    4. All decisions are final and binding upon the announcements and awarding of the annual winners.

    • Monetary prizes will be awarded in the form of checks, payable to the agency-winner.

    H. Judging Process: (we don’t have to publish this for now as we still don’t know the judges)
    1. The Guild will select and convene 7 of the advertising industry’s Executive Creative Directors or their equivalent in title, position or function. The Guild will also invite 3 foreign judges to be part of the judging process. Each of these judges will be informed of the date, time and place of judging. If a judge cannot attend the judging session, the board shall select his/her replacement. Proxies will not be allowed.

    2. The Jury head will be chosen from among the judges.

    3. The judges shall view all entries in the following categories; Film, Press, Radio, Outdoor, Interactive, Design, What The!?, Design, Creative Media, as well as campaigns for Film, Press, Radio, Outdoor, and Integrated Multimedia.

    4. All entries will undergo the “In or out” elimination process. Only the entries which will get at least 60% of the total votes will be considered finalists and will be carried over to the metal round for that particular category.

    5. The finalists in each category will be subjected to another round of deliberations and voting. The entries which will get at least 50% of the votes will win Bronze. From the Bronze winners, another vote will take place and those which will get at least 50% of the votes will win Silver. From the Silver winners, the same judging process will occur to determine the Gold winners.

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