McDonald’s
“Karen”
Leo Burnett Manila

PRINT – AD OF THE DECADE

PDI
“Volcanic Ash”
Ogilvy & Mather

RADIO- AD OF THE DECADE

Lotus Spa
“Traffic Therapy”
JWT Manila

BEST ANIMATION – FILM

Bronze

Nissin Cup Noodles
“Haiku”
Campaigns & Grey

Bronze

Bayer Philippines
“Robot”
Unitel Production

BEST ART DIRECTION – DESIGN

Silver

WWF – Earth Hour
“Candle Box”
Leo Burnett Manila

Bronze

PAWS
“Paper Pets”
JWT Manila

BEST ART DIRECTION – FILM

Gold

Absolut Vodka
“Hugs”
TBWA/SMP

Silver

PANA
“The Stagehand”
DDB Philippines

Finalist

Team Manila
“Away (Fight)”
TBWA/SMP

BEST ART DIRECTION – OUTDOOR

Silver

Boysen
“Lily”
TBWA/SMP

Bronze

HP
“Sumo”
BBDO Guerrero

Bronze

Monsters City
“Arachnid”
Ace Saatchi & Saatchi

Finalist

Adobo Magazine
“Dali”
BBDO Guerrero

Finalist

Boysen
“Hibiscus”
TBWA/SMP

Finalist

Boysen
“Violet”
TBWA/SMP

Finalist

Gabriela
“Pasa Girl 1”
DM9JaymeSyfu

BEST ART DIRECTION – PRESS

Gold

Boysen
“Lily”
TBWA/SMP

Silver

HP
“Sumo”
BBDO Guerrero

Bronze

Our Ride
“You & Me”
Ace Saatchi & Saatchi

Finalist

Boysen
“Hibiscus”
TBWA/SMP

Finalist

Boysen
“Yellowbell”
TBWA/SMP

HP
“Dino”
BBDO Guerrero

Finalist

Our Ride
“Embrace Him”
Ace Saatchi & Saatchi

BEST CINEMATOGRAPHY

Silver

Absolut Vodka
“Hugs”
TBWA/SMP

Finalist

Manila Design Week
“Away (Fight)”
TBWA/SMP

BEST COPY – FILM

Bronze

Manila Design Week
“Ligaw (Courtship)”
TBWA/SMP

BEST COPY – OUTDOOR

Bronze

Our Ride
“You & Me”
Ace Saatchi & Saatchi

Finalist

Outdoor Essentials
“The Leaf”
Ace Saatchi & Saatchi

Finalist

Outdoor Essentials
“The Rock”
Ace Saatchi & Saatchi

Finalist

Outdoor Essentials
“The Stick”
Ace Saatchi & Saatchi

BEST COPY – PRESS

Finalist

Our Ride
“You & Me”
Ace Saatchi & Saatchi

BEST COPY – RADIO

Silver

Joy
“Amoy”
Campaigns & Grey

Finalist

Coppertone
“Speed”
DM9JaymeSyfu

BEST DIRECTION – FILM

Silver

Absolut Vodka
“Hugs”
TBWA/SMP

Finalist

Manila Design Week
“Away (Fight)”
TBWA/SMP

BEST ILLUSTRATION – PRESS

Gold

Monsters City
“Arachnid/Beast/Rex”
Ace Saatchi & Saatchi

Bronze

DOT
“Beach”
BBDO Guerrero

Finalist

DOT
“City”
Ace Saatchi & Saatchi

Finalist

DOT
“Nature”
Ace Saaatchi& Saatchi

Finalist

WWF Earth Hour Switches
“Turtle”
Leo Burnett

BEST PHOTO RETOUCHING – PRESS

Silver

Boysen
“Lily”
TBWA/SMP

Finalist

Boysen
“Hibiscus”
TBWA/SMP

Finalist

Boysen
“Yellowbell”
TBWA/SMP

Finalist

Boysen
“Violet”
TBWA/SMP

BEST SOUND DESIGN – RADIO

Bronze

IProtect
“Stalker”
HIT Productions

Finalist

ComicQuest
“Wolverine”
HIT Productions

BEST VOICE CASTING

Finalist

Strip
“No Bush”
AMP/Amon+Maneze

CAMPAIGN DESIGN

Bronze

DOT
“Business Card”
BBDO Guerrero

Bronze

Northface Outdoor Essentials
“The Leaf / The Rock / The Stick”
Ace Saatchi & Saatchi

Bronze

Adobo Magazine
“Dali / De Beers / Haagen / Imelda / Nike”
JWT Manila

CAMPAIGN – FILM

Finalist

PANA
“The Magician / The Assistant”
DDB Philippines

CAMPAIGN – INTEGRATED MULTIMEDIA

Bronze

Bayantel
“Lola”
BBDO Guerrero

Finalist

Kraft
“Tiger Virtual Games”
Ace Saatchi & Saatchi

CAMPAIGN – OUTDOOR

Gold

Boysen
“Flowers”
TBWA/SMP

Silver

Outdoor Essentials
“The Leaf / The Rock / The Stick”
Ace Saatchi & Saatchi

Bronze

Bayantel
“Power of Voice – Console / Uplift / Rally”
BBDO Guerrero

Finalist

HP
“Versus – Dino / Flytrap / Sumo”
BBDO Guerrero

Finalist

Monsters City
“Rex / Beast / Arachnid”
Ace Saatchi & Saatchi

CAMPAIGN – PRESS

Gold

Boysen
“Hibiscus / Lily / Orchid / Violet / Yellowbell”
TBWA/SMP

Silver

Our Ride
“Behind Me / Embrace Him / She Hated / You & Me”
TBWA/SMP

Bronze

HP
“Versus – Dino / Flytrap / Sumo”
BBDO Guerrero

Finalist

Vargas Museum
“Tupada / Laundry Woman / Harvest”
JWT Manila

Finalist

Adobo Magazine
“Facts – Dali / De Beers / Haagen / Imelda / Noli”
JWT Manila

CAMPAIGN – RADIO

Bronze

Nokia
“One Second Lady”
JWT Manila

CREATIVE MEDIA

Gold

Outdoor Essentials
“The Leaf / The Rock / The Stick”
Ace Saatchi & Saatchi

Silver

Fedex
“Mud”
BBDO Guerrero

Silver

Pizza Hut
“Bike Clock”
BBDO Guerrero

Finalist

Coke Zero
“Inverted Pyramid”
Leo Burnett

Finalist

Enervon
“Cheer Mobile Billboard”
Lowe

Finalist

Greenwich
“Hugs”
Publicis Jimenez Basic

DESIGN

Silver

Phil. Music
“Head Phone T-Shirt”
Lowe

Bronze

The Bar
“Ice Tray”
BBDO Guerrero

Finalist

NYCO MACA
“CD Cover”
Publicis Jimenez Basic

DIRECT 3-DIMENSIONAL POP-UPS

Bronze

North Face
“Pins Box”
Ace Saatchi & Saatchi

DIWA – FILM

Silver

Ayala Cinema
“Habagat (West Wind)”
TBWA/SMP

Bronze

PNRC
“Optimism”
BBDO Guerrero

DIWA INTERACTIVE

Silver

Childhope Asia Phil.
“Cans”
BBDO Guerrero

Bronze

YabangPinoy
“Mark Peckson Project”
Ace Saatchi & Saatchi

DIWA – OUTDOOR

Silver

Gabriela
“Pasa Girl”
DM9JaymeSyfu

Bronze

Childhope Asia Phil.
“Digestive”
BBDO Guerrero

Bronze

Makati Fire Station
“Match”
DM9Jayme Syfu

Finalist

WWF
“Juan”
Bates 141

DIWA – PRINT

Bronze

Makati Fire Station
“Match”
DM9JaymeSyfu

Finalist

Nokia Phonetics
“School Boy”
JWT Manila

DIWA – RADIO

Bronze

Childhope Asia
“Skeptic 2”
BBDO Guerrero

Bronze

FFFJ
“No Reporter”
BBDO Guerrero

Finalist

YabangPinoy
“Delay”
Ace Saatchi & Saatchi

DIWA – FILM CAMPAIGN

Bronze

PNRC
“Storm Disaster Appeal”
BBDO Guerrero

DIWA – INTEGRATED MULTIMEDIA CAMPAIGN

Gold

Manikako
“Manikako / Retaso / Socks”
Y&R Philippines

Silver

PANA
“Ahon Integrated”
BBDO Guerrero

Finalist

Kraft
“Smilewatch”
JWT Manila

Finalist

PLDT – SMART Foundation
“AkoMismo”
DDB Philippines

DIWA – PRINT CAMPAIGN

Bronze

PANA
“Ahon Print”
BBDO Guerrero

Finalist

WWF Earth Hour
“Switches”
Leo Burnett

FILM

Silver

FedEx
“Stacking”
BBDO Guerrero

Silver

Xenon
“Yakap”
McCann-WorldGroup

Bronze

Absolut Vodka
“Hugs”
TBWA/SMP

Finalist

McDonald’s
“Night People”
DDB Philippines

INTERACTIVE – ONLINE

Bronze

Canon EOS
“Lens Demo”
DentsuIndio

Finalist

Gatorade
“200mm Dash”
BBDO Guerrero

Finalist

Nike
“Rotating Banner”
Ogilvy Worldwide

INTERACTIVE – SITES

Bronze

Nike
“War of Words”
Ogilvy Worldwide

Bronze

Proximity Phils.
“Proximity Website”
BBDO Guerrero

INTERACTIVE – VIRAL

Finalist

Bayantel
“Mints”
BBDO Guerrero

INTERACTIVE – SITES

Bronze

Nike
“War of Words”
Ogilvy Worldwide

Bronze

Proximity Phils.
“Proximity Website”
BBDO Guerrero

OUTDOOR FREE FORMAT

Silver

Boysen
“Lily”
TBWA/SMP

Silver

Pizza Hut
“Bike Clock”
BBDO Guerrero

Bronze

FedEx
“Mud”
BBDO Guerrero

Finalist

Boysen
“Hibiscus”
TBWA/SMP

Finalist

Kish
“Chandelier”
McCann-WorldGroup

Finalist

Monsters City
“Arachnid”
Ace Saatchi & Saatchi

Finalist

Outdoor Essentials
“The Leaf”
Ace Saatchi & Saatchi

Finalist

Outdoor Essentials
“The Rock”
Ace Saatchi & Saatchi

Finalist

Rejoice
“Hair Hockey”
Leo Burnett Manila

Finalist

Rogue
“Fidel Castro”
Rocket Science Manila

OUTDOOR STANDARD

Silver

Pond’s Clear Solution
“Siren”
Ogilvy & Mather

Bronze

Bayantel
“Console”
BBDO Guerrero

Finalist

HP
“Sumo”
BBDO Guerrero

Finalist

Bayantel
“Rally”
BBDO Guerrero

PRESS

Gold

Boysen
“Lily”
TBWA/SMP

Silver

Our Ride
“You & Me”
Ace Saatchi & Saatchi

Bronze

HP
“Sumo”
BBDO Guerrero

RADIO SINGLES

Silver

Joy
“Amoy”
Campaigns & Grey

Silver

Joy
“Grasa”
Campaigns & Grey

Bronze

Coppertone
“Speed”
DM9Jayme Syfu

Finalist

Colgate Palmolive
“Romeo & Juliet”
Y&R Philippines

Finalist

Pizza Hut
“Time Check”
BBDO Guerrero

WHAT THE!

Silver

North Face Outdoor Essentials
“The Leaf”
Ace Saatchi & Saatchi

Finalist

North Face Outdoor Essentials
“The Rock”
Ace Saatchi & Saatchi

Finalist

North Face Outdoor Essentials
“The Stick”
Ace Saatchi & Saatchi

MEDAL TALLY

We will therefore be conducting the competition to select the country’s representatives to AdFest, as well as Cannes Lions, at the Kidlat Festival from 12 to 14 April.

This means there will be six places up for grabs in Boracay:
Two for Adfest and Four for Cannes.

It’s the most there have ever been in a single Young Creatives Competition in the country.

For more details and registration please call Vanne Tomada at 757-3891 or email at 4asp@pldtdsl.net.

Thank you.

Now if you feel that you have other ads that are worthy of the honor, you can submit them upon payment of the P3000 entry fee for 4As members and P4000 for non-4As members. All entries must have aired between January 1, 2000 and December 31, 2009.

View the list of winners from 1984 to 2008.

1. The competition is open to both 4As and non-4As member agencies.
2. For single entries , each agency may submit as many pieces of its best work per medium. For campaign entries, each agency may submit as many of its best campaigns per medium for the year.
3. Single entries must have been first aired or published within the competition year at least once. Airing dates are from January 1, 2009 to Dec 31, 2009.Film entries must have been aired at least once (1) on cable, television networks and shown inside commercial cinemas.
4. Press entries must have been published at least once (1) in newspapers and/or magazines.
5. Radio entries must have been aired at least once (1) on radio networks.
6. Outdoor:
• Standard entries must have been displayed in a public venue within the competition year. Standard outdoor entries must be designed for standardized/existing outdoor advertising sites, ex. billboards, bus shelters, transit advertising, Pearl & Deans, etc. However, this can include sites which have been modified or adapted in a minor way.
• Free format entries must have been displayed in a public venue within the competition year. Free Format Outdoor category is for advertising which has been not been specifically designed for an existing fixed outdoor advertising space. This includes free-standing posters, ambient advertising, and POPs.
• Single Medium Campaign entries, defined as 3 or more materials of the same medium, must have been aired or published within the competition year.
7. Interactive
• Sites must have been put up on the internet within the competition year. Each website or micro site constitutes one entry.
• Online advertising includes banner and rich media advertising that have been put up on the internet within the competition year.
• Viral includes all digital media that can be downloaded, forwarded, and/or linked to.  This includes advertising and applications for mobile phones and PDAs, viral advertising, viral video, email and EDMs, and downloadable or online branded utility (interactive applications, tools, games, screensavers, widgets etc.).
8. What The!? is a new category for new and innovative forms of marketing communication. By nature, these marketing activities do not fit conveniently into any of the previous categories. The What The!? category may include stunts, events, activation, flash mobs, exhibits, and so on, as long as these activities are a form of marketing communication for a specific and defined brand. Entries must have been executed in a public venue within the competition year.
9. Design entries must have been come out at least once during the competition period. Entries here can include:
• Design: graphic design includes environmental design, t-shirt graphics, and cd covers.
• Packaging
• Corporate and Brand Identity: logos, seals, and icons
10. Direct is a category in which entries will be judged specifically on creative use of direct media, which includes flat and dimensional mailed items, direct response print (including inserts), direct response TV and infomercials, and direct radio. There are 3 sub categories:
• Direct response Broadcast: TV, Radio & Infomercial, etc.
• Direct response Print or standard Outdoor, including inserts and posters
• Direct response Dimensional , 3d, pop ups, etc.
11. Creative Media: Each entry in this category will be judged specifically on  innovative use of the medium in which context the material aired. This includes creative uses of ATL media, outdoor and ambient media, and best use of sponsorship.
12. Kidlat Ad of the Decade: Any non-DIWA Film, Press and Radio ad which aired between January 1, 2000 to December 31, 2009.
13. Integrated Multimedia Campaign – Must be composed of at least three materials in at least two distinct media (among the previously noted single-entry categories). Every individual material included in the campaign must have aired or been published during the competition year.
14. All entries must have been made within the context of a paying contract with client. Only self-promotion ads (i.e. ads promoting the entrant-agency) are excluded from this eligibility requirement. Should an ad be questioned on this point, the entrant-agency must present a document ascertaining payment of the ad, its media placement, and a signed production cost estimate.
15. Public service advertisements should be entered separately in the DIWA Awards, the public service category of this competition.
16. Materials done for the Creative Guild are ineligible.
17. All entries must originate from the local agency for any local and/or international client. The Guild may request for proof that the client has a paying contract with agency, or a certificate from the client confirming the status of the ad, in case payment is not involved (barter, pro bono, etc).
18. For entries which are part of or adaptations of an international campaign, a letter from the Creative Director identifying the foreign components of the ad must be submitted together with sample material from the original campaign
19. Entries in Filipino or Philippine dialects should have accompanying English translations which may be submitted in a separate sheet of paper, or as subtitles in television entries
20. Entries which, up until the day of judging, have violated any of the ASC’s regulatory codes of practice, have been issued a Cease and Desist Order (CDO) or are under appeal for a CDO are not eligible
21. AN AD MAY BE ENTERED IN MORE THAN ONE CATEGORY.

THE GUILD SCREENING COMMITTEE RESERVES THE RIGHT TO RECLASSIFY AN AD TO A DIFFERENT CATEGORY. THE ENTRANT AGENCY SHALL BE DULY NOTIFIED BEFORE JUDGING. THE JUDGES, AS A GROUP,  WILL ALSO BE GIVEN THE LIBERTY TO RECLASSIFY AN AD DURING THE JUDGING PROCESS.

Competition Fees and Submission Requirements

1. Competition fee is Three Thousand Pesos (P 3,000  –  4As members) and Four Thousand Pesos (P4,000 —  non-4As members) per entry for single entries, Five Thousand Pesos (P5,000  — 4As members) and Six Thousand Pesos (P6,000 —  non-4As members) per entry for single campaign and Integrated Multi-media campaign entries, payable upon submission of entry form.
2. Deadline for submission of entries is on January 29, 2010 at 6:00 PM. Any entries sent beyond the deadline will be disqualified. Any entries with incomplete materials (i.e. payment, entry form, entry materials, tear sheets, etc.) will not be judged.
3. Technical Requirements

Film. Single and campaign film entries must be submitted as aired, including end tags (legal copy, DTI permit no., promo period, etc.) in MPEG2 format. Each entry should have its own MPEG2 file. Please include English subtitles for materials in Filipino. Broadcast material clearance/Proof of Airing documents must be submitted with the entries. Entries entered as a series must be co-dependent on each other and have aired in sequence as one spot.

Press. Single and campaign print entries must be submitted as published, including legal copy (i.e. dealer lists, promo mechanics, etc.). Tear sheets must be submitted with all entries.

All press entries should be submitted UNMOUNTED and UNROLLED.
Press entry sizes should be the same as that of the tear sheets.

Entrant agencies shall be required to submit a digital file of each press entry, with a maximum size set at A3, 300 dpi, RGB.

Radio. Single and campaign radio entries must be submitted as aired, including legal copy (DTI permit no., promo period, etc.) on compact disc as mp3 format. Each entry should only have ONE track. For entries in Filipino, please include an English translation in Word document in the CD.

Outdoor. Standard and Free-format All single entry and campaign outdoor entries should be submitted UNMOUNTED and UNROLLED. Maximum size of entry is 18” x 24”. Actual outdoor entries will accepted as long as they can be easily transported.

All entries must be accompanied by: Proof of posting (photo of material in actual venue) to be printed in A3 size paper, unmounted.

In the event that a material will be questioned during the screening or judging process, the agency may be asked to provide a Certificate of Placement (issued by Client) for outdoor placements made through non-OAAP accredited suppliers, or a Certificate of Posting from the media company if the placements were made through them.

Interactive

1. Sites. The CD entry should include the complete website or microsite in Flash format. A website and a microsite that is part of the same website can be entered separately as long as that microsite has a separate URL that is accessible independently of the main website URL.
2. Entrants must submit detailed information when the site was first put up, along with an accompanying certification by the client for the respective entry. For the sake of clarity, it is highly recommended that a presentation video (lasting no longer than 5 minutes) be included with each entry, showcasing the navigation and interaction within the site.
3. Online advertising All entries must show the ad in the context of a webpage as it was originally displayed. Entrants need to give detailed information when the online advertising first appeared, along with an accompanying certification by the client for the respective entry.
4. Viral includes all digital media that can be downloaded, forwarded, or linked to. Entrants need to give detailed information when the viral advertising was first made available, along with an accompanying certification by the client for the respective entry. The CD entry should include the complete, fully-navigable entry in Flash format. Emails and EDMs must be presented as the original email including the “subject” and “from” fields. This may be submitted by supplying a URL leading to a display page with the original email to view. Viral videos must be presented so the judges can see how an individual was led to the video (ex. posted within a website, emailed virally, etc.). All entries must show the video in the context in which it was originally displayed.

Design. All entries will be submitted UNMOUNTED, and UNROLLED. Maximum size of entries is 18” x 24”.

Direct. For all entries, you must supply a presentation board in both digital and hard copy formats (UNMOUNTED and UNROLLED). The maximum size of the presentation board is 18” x 24. This presentation board will be a summary of your entry and MUST be contained on one page. This presentation should contain key visuals and a simple, clear summary in English of the written part of your entry. There must be no more than 100 words in total on this presentation board. Please do not include the name of the entrant-agency or refer to any contributing creative companies on this presentation board.

The digital file should be a Jpeg, 300 dpi, RGB with the longest side measuring approximately 420mm.

SUPPORTING MATERIALS FOR DIRECT ENTRIES

In addition, you should supply relevant support material, depending on the type of entry you are submitting.
• For Mailing entries, please supply 1 or 2 copies of the actual mailing piece.
• For DR print, please supply please supply 1 proof or copy of the newspaper, magazine or insert as appropriate.
• For DR TV and Infomercial entries, please supply one MPEG of the spot. In the event that an entry is longer than 5 minutes, a shorter edit should be included that is within the 5 minute mark.
• For other forms of alternative media, please supply one copy of the actual sample, or documenting video or photographs as appropriate.
• For digital or interactive entries, please supply a url, or a CD containing the complete file in case the site is no longer active.

You may also supply limited additional supporting material if appropriate.
Please make sure that any material provided can be easily understood and shown to the jury. Entries which are not in English should be translated or accompanied by a full translation. It will be in your own interests to explain or translate any specific word play or local social, cultural or political references and nuances.

What The!? – given the nature of this category, the agency is free to document and present the marketing communications activity in the clearest, most comprehensible way the agency deems fit. It is highly recommended that a brief write-up or concise presentation video (lasting no longer than 5 minutes) be included with each entry, detailing the execution and mechanics involved.

Integrated Multimedia Campaign – Each individual material that comprises the multimedia campaign must be submitted along with the technical requirements that are apt to that material’s medium (for instance, if television materials are a part of a multimedia campaign entry, each TV material must be submitted as aired, with the relevant legalities and broadcast material clearances as noted previously in the segment “technical requirements for TV entries”). It is highly recommended that a concise presentation video (lasting no longer than 5 minutes) be included with each Integrated Multimedia Campaign entry, detailing the execution and mechanics involved.

D. KIDLAT AD OF THE DECADE
This competition honors the best of the noughties in TV, Print and Radio.

1. All Ad of the Year top winners and Kidlat Awards gold winners from 2000 to 2009 in the TV, Print and Radio categories are automatically entered. They will not be charged entry fees but the entrants will be asked to resubmit the entries. Campaign entries and public service ads are not eligible.

2. Other ads may vie for the honor upon payment of the P3000 entry fee for 4As members and P4000 for non-4As members.

3. All entries must have aired between January 1, 2000 and December 31, 2009.

4.  The eligibility rule on regulatory board clearances and the technical requirement on entries in the regular Kidlat Awards apply here as well.

5. Judging and awarding of prizes are also based on the regular Kidlat Award judging process.

E. Pre-screening for Single and Campaign Entries
1. Before judging, all entries will be pre-screened by a committee composed of at least three Board Members.

2. The Pre-screening Committee reserves the right to move an entry to an appropriate category. The jury can also reclassify an ad to another category during the judging process.

3. The Creative Guild reserves the right to qualify or disqualify an entry.
The entrant-agency shall be duly notified by the Guild Secretariat of any reclassification/disqualification before judging.

F. Metals

A total of only three metals shall be given in each category. The judges can give out 1 Bronze, 1 Silver, and 1 Gold; or 3 Bronzes only; or 2 Silvers and a Gold; etc. The judges can also opt to give less than 3 as they deem fit.

In the case of the Kidlat Ad of the Decade, there will also be a maximum of 3 metals in each sub category but only Film, Press, and Radio Gold winner.

In the case of the Technical Awards, only 1 metal (Gold) shall be given to each category (i.e. 1 in Best in Art Direction – FILM, 1 in Best in Copy – RADIO, 1 in Best in Direction, 1 in Best in Sound Design, so on and so forth). The metal shall be given only to entries which the judges see fit to win a gold. There will be no Silver and Bronze metal winners.

G. THE 2009 KIDLAT DIWA COMPETITION RULES
(A joint project of the Creative Guild and the Ayala Foundation)

The Categories and Sub Categories

1. Television
2. Press
3. Radio
4. Outdoor
5. Interactive
7. Single Medium Campaign
a.  Film
b.  Press
c.  Radio
8. Integrated Multi-Media Campaign

2. Diwa Awards are defined as any piece of advertising advocating or addressing any of the following:

a. civic/social education (social and civil services bettering the community)
b. environmental issues
c. healthy/hygiene (communicable diseases, childhood diseases, substance abuse, personal hygiene, etc.)
d. interpersonal/inter group relations (human relations, minority issues, religious values)
e. personal development (development of the individual, either remedial, education or professional)
f. personal safety (in the home or office, on the road, etc.)
g. philanthropic appeals (solicitations for financial support or personal involvements)
h. promotion of peace and human rights (non-partisan political issues, international relations)
i. nationalism and patriotism (love of country, respect for Filipino values)

Notwithstanding this definition, no distinction will be observed in the judging as all entries will be considered public services ads in general.

3. Any entry which does not fall under any of these categories but are deemed to be public service in nature by the entrant may be qualified as deemed by the Competition Screening Committee of the Creative Guild’s Board of Directors.

Eligibility:
1. The competition is open only to 4A’s accredited member agencies.

2. Competition fee is Three Thousand Pesos (P 3,000 — 4As members ) and Four Thousand pesos (P4,000 — non 4As members) per single entry, and Four Thousand Pesos (P4,000 — 4As members ) and Six Thousand pesos (P6,000 — non 4As members) for the Integrated Multi-Media Camppaign entries.

Each agency may submit as many entries as it sees fit.

3. All film entries must have been first aired on television networks or shown in public cinemas, radio commercials first aired on radio networks and print entries first published in newspapers and/or magazine within the competition year. This rule applies to the other categories as well.

4. Entries submitted in previous years for this same competition are not eligible.

5. Entries made without a normal paying contract (e.g. pro-bono) with the client are eligible.

6. Ads created for Ayala-affiliated companies are allowed but judges from the Ayala Foundation will abstain from voting for them.

7. All entries must have been conceived in the Philippines. Adaptations of foreign campaigns will not be eligible.

8. Once a material competes in the Diwa awards, it cannot join in any regular Kidlat Awards categories. The Screening Committee however, reserves the right to reclassify an entry into the regular Kidlat Awards competition should it find said entry more appropriate for the said competition. Conversely, an entry in the regular competition may be reclassified by the Screening Committee into the Diwa Awards competition. In these cases, the agency-entrants will be notified of the reclassification before the judging.

9. All other eligibility rules of the Kidlat Awards competition apply.

10. ENTRIES IN THE DIWA AWARDS CAN ALSO BE ENTERED IN THE TECHNICAL AWARDS CATEGORY, BUT NOT IN THE KIDLAT AD OF THE DECADE.

Contest Procedure:*

1. The same judging rules and procedures instituted in the regular Kidlat Awards competition will be followed.

2. The judging panel for the Diwa Awards competition will be the same as that of the regular Kidlat Awards. Aside from these, the Ayala Foundation will elect not more than 3 judges as its representatives to the panel.

3. There can only be 3 winners (Gold, Silver and Bronze) per category. The gold winners in the Film, Press, Radio, and Integrated Multi-Media Campaign categories will cash prizes which will be given to the advertiser.

4. All decisions are final and binding upon the announcements and awarding of the annual winners.

• Monetary prizes will be awarded in the form of checks, payable to the agency-winner.

H. Judging Process: (we don’t have to publish this for now as we still don’t know the judges)
1. The Guild will select and convene 7 of the advertising industry’s Executive Creative Directors or their equivalent in title, position or function. The Guild will also invite 3 foreign judges to be part of the judging process. Each of these judges will be informed of the date, time and place of judging. If a judge cannot attend the judging session, the board shall select his/her replacement. Proxies will not be allowed.

2. The Jury head will be chosen from among the judges.

3. The judges shall view all entries in the following categories; Film, Press, Radio, Outdoor, Interactive, Design, What The!?, Design, Creative Media, as well as campaigns for Film, Press, Radio, Outdoor, and Integrated Multimedia.

4. All entries will undergo the “In or out” elimination process. Only the entries which will get at least 60% of the total votes will be considered finalists and will be carried over to the metal round for that particular category.

5. The finalists in each category will be subjected to another round of deliberations and voting. The entries which will get at least 50% of the votes will win Bronze. From the Bronze winners, another vote will take place and those which will get at least 50% of the votes will win Silver. From the Silver winners, the same judging process will occur to determine the Gold winners.

]]> http://www.kidlatawards.com/?feed=rss2&p=42 0 http://www.kidlatawards.com/?p=14 http://www.kidlatawards.com/?p=14#comments Fri, 22 Jan 2010 09:57:39 +0000 admin http://localhost:8080/kidlatawards/?p=14 The TALK and SUBMISSION OF ENTRIES is on January 26, 2010, 6PM



Details on the design contest:
1.  A person may submit more than one entry. Please include contact details at the back of the entries.
2.  Entries must be submitted  in both digital and hard copy formats.

Digital: Jpeg, 300 dpi.
Hard Copy: Should be printed in Super A3, mounted on black illustration board w/ 1 inch border

]]> http://www.kidlatawards.com/?feed=rss2&p=14 0 http://www.kidlatawards.com/?p=6 http://www.kidlatawards.com/?p=6#comments Fri, 22 Jan 2010 09:04:28 +0000 admin http://localhost:8080/kidlatawards/?p=6 The 2010 Kidlat Awards Festival will again be held at the Boracay Regency Hotel this year. The dates to mark are Monday 12 to Wednesday 14 April. It’s another opportunity for the advertising industry’s creative leaders to review the year’s best work, network and learn from some of the leading professionals in the region.

Guest judges are: Tay Guan Hin of JWT Asia Pacific, who is also heading the Outdoor jury at Cannes Lions this year; Eugene Cheong of Ogilvy Asia Pacific, Asia’s most awarded copywriter. and Marcus Rebeschini from Y&R Asia Pacific, who has previously been named ‘Advertising Person of the Year’ by Campaign Brief Asia.

Two young creative teams will be competing to represent The Philippines in the Cannes Young Lions competition. They will compete in the Film and the Cyber categories, and will be funded by the Creative Guild and generous industry sponsors. It all means that the country has two great chances to shine in the South of France this year.

The Guild has expanded Outdoor, Integrated and Direct competitions and there are more technical and craft awards too. Finally, to mark the end of the ‘Noughties’ we will be choosing the Kidlat Ads of the Decade in TV, Radio and Print (the only categories which we had in 2000!).

Make sure you get your entries in by 29 January 2010. Then book your delegate package early and start getting ready for the beach! For bookings please contact Vanne Tomada at the 4As via email: 4asp@pldtdsl.net or phone: 813 1205.

The Creative Guild was founded in 1984 to promote Filipino Creativity, as part of the 4As of the Philippines and Adboard. Since then it has awarded the best work in the advertising and related industries on an annual basis. The Kidlat awards are among the most sought-after in the industry. Since 2008 the Guild has held its annual awards show in Boracay. This year’s Guild President is David Guerrero of BBDO Guerrero / Proximity Philippines. The board consists of Vice President Kat Limchoc (PC&V), Director for Communications Dave Ferrer (JWT), Director for Young Creatives Ompong Remigio (Campaigns and Grey), Director for Industry Noel Bermejo (McCann Erickson) and Co-directors for Competition: Eugene Demata (DM9 Jayme Syfu), Jake Tesoro (TBWA\SMP) and Raoul Panes (Leo Burnett).

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